2018 World Tourism Day Celebrations in Jinja
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World Tourism Day, 27th September, is a global annual day of celebration where people worldwide come together to reflect on the importance and benefits that come from tourism promoted annually by the World Tourism Organization (UNWTO). The world tourism day celebrations in Uganda were held yesterday in Jinja towm, the adventure capital of East Africa and home to the source of the Nile. Several important tourism dignitaries and tour operators flooded the Jinja Rugby Club.
Tourism in Uganda and worldwide is currently the 3rd largest export after chemicals and fuel employing at least 1 million Ugandans in tourism related sectors in the Pearl of Africa. With support from the Ministry of Tourism, Wildlife and Antiquities together with the agencies that include Uganda Tourism Board (UTB), Uganda Wildlife Authority (UWA), Civil Aviation Authority (CAA), Uganda Wildlife Education Centre (UWEC) and Hotel and Tourism Training Institute (HTTI) and the Uganda Tourism Association (UTA), this year’s World Tourism Day celebrations held on 27th September, 2018 at Jinja Rugby grounds was well coordinated and successfully achieved. The theme was “Tourism and Digital Transformation” with the chief guest as the First Deputy Prime Minister of Uganda, Gen. Moses Ali and other guests in attendance were tour operators countrywide.
Energizing activities like White water kayaking, Horseback riding along the Nile, White water rafting, Jet boat Adventures up the Nile rapids, Sunset Cruise on the Nile, Houseboat Safari on Lake Victoria in Jinja and Bungee Jumping are some of the activities people participated in when at the source of the Nile in Jinja and the artifacts at the source of the Nile represented the culture and traditions of main tribes in Uganda. Al these were available at the cultural and trade exhibition which had cultural food, medicine and artifacts among other Ugandan products.
Tulambule – Busoga region, a domestic tourism promotion campaign directly encouraging Ugandans to tour places around Uganda was among the campaigns that flagged off the celebration.
This move towards digital transformation is really good news for tourism in Uganda as well other tourist destinations. We really look forward to a new generation of tourism tech and innovations.
Welcome to the new travel world